What promotion does
Promotion shows your listing in the Featured slots of the GREM catalogue: it appears higher in the results and carries a Promo badge. The tier decides what share of impressions in those slots you get; the duration decides how long it lasts.
The section is in the cabinet under Real Estate > Advertising. A campaign can also be started from the property page itself, with the Promote button.
Promotion buys a share of impressions in proportion to the tier; it does not guarantee a specific position in the results. The forecast in the wizard is an estimate based on your own listings' statistics, not a promise.
Tiers
| Tier | Price | What you get |
|---|---|---|
| Standard | $1 per day | Basic presence in the Featured slots |
| VIP | $3 per day | Five times more often in the Featured slots |
| Premium | $7 per day | The largest share of impressions and an expanded card with six photos |
The price is multiplied by the number of days and by the number of listings in the campaign. Volume gets a discount: from three listings 10%, from five 15%.
Launching a campaign
Pick the listings
Up to twenty listings in one campaign. A listing must be published: drafts cannot be promoted. The wizard shows how complete the card is and points out what is missing - photos, a description or a price.
Pick the tier
Each tier carries an estimate of the extra views and a recommendation for your area.
Set a duration or a budget
Two modes: by duration, where you name the number of days (7 by default, 60 maximum), or by budget, where you name the amount and the system works out how many days it covers.
Review and launch
The review step shows the total, the volume discount and the forecast. The money is reserved from the wallet balance immediately: if the balance does not cover it, the campaign will not start.
The life of a campaign
| Status | What it means |
|---|---|
| Draft | The campaign exists but has not been launched; nothing is charged |
| Active | The listing is shown in the Featured slots |
| Paused | Display is stopped, the days are frozen and not charged |
| Completed | The duration has run out |
| Cancelled | You stopped the campaign early |
Pauses are capped at seven days in total. If you cancel, the unused days are refunded to the balance, and a day that has started counts as used.
Auto-renew adds another seven days at the campaign's rate until you switch it off. The Extend button does the same manually: the money is charged at once and the days are added after the current period.
Where the traffic goes
By default traffic goes to the property's page in the public catalogue. If the property has a landing page, you can switch on Send traffic to the property landing page - then the visits are counted in the landing page statistics as well.
The report
The campaign page shows impressions, views, unique visitors, leads, deals and the daily spend. Next to it is a comparison: how many views there were over the same period before the launch, and how that compares to similar listings.
The report can be shared: the Share report button gives a link that opens without signing in to the cabinet.
Who can launch campaigns
In your personal workspace, you do. In an agency, advertising is launched by the owner or a manager: for other members the button is inactive, and the money comes from the agency wallet.
Sometimes a card carries a "Promoted by the platform, free" badge. It means GREM is promoting the listing at its own expense; every lead is still yours. While free promotion is running, a paid campaign cannot be started for that listing.
A promo post in social networks
Besides lifting a listing in the results, the wizard offers a second source - Social networks. It is the same wizard without a tier or a duration: the post goes out to your connected channels once. The channels and their limits are covered in Social publishing.
Two more sources - External (Google) and Everywhere (combo) - are marked Soon in the wizard and cannot be launched yet.
Related articles
- Property landing page - where to send the traffic.
- Property statuses - why a draft cannot be promoted.